Consumers’ Corporate Social Responsibility Perception and Anti-Consumer Awareness: Roles of Compassion and Corporate Social Responsibility Authenticity in South Korea

Consumers’ Corporate Social Responsibility Perception and Anti-Consumer Awareness: Roles of Compassion and Corporate Social Responsibility Authenticity in South Korea

This study examines the effect of consumers’ perceptions of corporate social responsibility (CSR) on their anti-consumer awareness. Specifically, this study aims to uncover the mechanisms through which the consumer’s CSR perception relates to their formation of anti-consumer awareness. A survey desi...

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Bibliographic Details
Main Authors: Sung-Hoon Ko, Ji-Young Kim, Yongjun Choi
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Behavioral Sciences
Subjects:
corporate social responsibility (CSR)
CSR perception
compassion
CSR authenticity
anti-consumer awareness
Online Access:https://www.mdpi.com/2076-328X/13/8/622

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https://www.mdpi.com/2076-328X/13/8/622

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