Ethical marketing as a marketing concept
Ethical marketing considers being a part of enterprise social responsibility and an independent marketing concept. The correlation of these concepts and category instruments are being clarified. The logical chain of these categories, linked to the support of the social responsible corporate activiti...
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_91_96.pdf |