Increasing Purchase Intention and Word-Of-Mouth through Hotel Brand Awareness
Purpose – Mobile applications (apps) have been widely used in many industries as a method for companies to communicate with customers. The hotel industry is one of the top sectors that utilizes mobile apps. The majority of luxury hotels are updating themselves being a part of this new wave. The aim...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2020-12-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol26no2/1_Boonsiritomachai_SudOn.pdf |