Perception of Local Food Labelling by Generation Z: Eye-Tracking Experiment
The subject of this research is to reveal the customer's approach towards local food in general and to explore the impact of its labelling on consumer perceptions. The main objective is to find out if an eco-label, a local-label or a bio-label has an impact on consumer behaviour. The following...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mendel University, Brno
2016-12-01
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| Series: | European Journal of Business Science and Technology |
| Subjects: | |
| Online Access: | https://ejobsat.cz/artkey/ejo-201602-0006_perception-of-local-food-labelling-by-generation-z-eye-tracking-experiment.php |