The Origin of Moral Norms in Business Ethics and Marketing Ethics: Personalism versus Utilitarianism

The article focuses on the possibility of using the principles of personalism and utilitarianism in business ethics and marketing ethics. The author answers the question: Why should we first choose personalism, and not utilitarianism? The main thesis of this article is that for business ethics and...

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Bibliographic Details
Main Author: Adam Zadroga
Format: Article
Language:English
Published: The Francis de Sales Scientific Society (TNFS.PL) 2022-11-01
Series:Seminare
Subjects:
Online Access:https://czasopisma.uksw.edu.pl/index.php/s/article/view/10675