Polymorphisms of the OXTR Gene Explain Why Sales Professionals Love to Help Customers

Polymorphisms of the OXTR gene affect people’s social interaction styles in various social encounters: carriers of the OXTR GG, compared to the OXTR AA/AG in general, are more motivated to interact socially and detect social salience. We focus on sales professionals operating in knowledge intensive...

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Bibliographic Details
Main Authors: Willem J.M.I. Verbeke, Richard P. Bagozzi, Wouter evan den Berg, Aurelie eLemmens
Format: Article
Language:English
Published: Frontiers Media S.A. 2013-11-01
Series:Frontiers in Behavioral Neuroscience
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnbeh.2013.00171/full