Analysis of Influence of Trade Fair Exhibitors’ Experiences on Their Decision to Re-Enter the Fair – Research Project
Trade fairs are a very popular form of companies’ communication with a market and a source of valuable information. However, a growing number of organized trade fairs makes choosing a location presentation more and more difficult. At the same time, technological progress and the development of marke...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2019-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
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| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_94.pdf |