Examining the Factors Influencing Orthopedic Physician’s Decision to Purchase Medical Devices: Evidence from Kuwait

Examining the Factors Influencing Orthopedic Physician’s Decision to Purchase Medical Devices: Evidence from Kuwait

Mohamed Gendia,1 Hamed M Shamma2 1Al Sayer Medical Company, Shuwaikh Free Trade Zone, Kuwait; 2Marketing, The American University in Cairo, Cairo, EgyptCorrespondence: Mohamed Gendia, Al-Salmiya, Qatar St, Kuwait, Tel +96597518109, Email mgendia_02@msm-kuwait.comPurpose: It is explanatory and descri...

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Bibliographic Details
Main Authors: Gendia M, Shamma HM
Format: Article
Language:English
Published: Dove Medical Press 2022-03-01
Series:Medical Devices: Evidence and Research
Subjects:
medical devices
decision making
consumer behavior
medical equipment
orthopedic physician
conjoint analysis
medical marketing
Online Access:https://www.dovepress.com/examining-the-factors-influencing-orthopedic-physicians-decision-to-pu-peer-reviewed-fulltext-article-MDER

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https://www.dovepress.com/examining-the-factors-influencing-orthopedic-physicians-decision-to-pu-peer-reviewed-fulltext-article-MDER

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