Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises
In the article the basic theoretical going is considered near development and realization of marketing strategy of the strictly specialized machine-building enterprises; the stages of forming of strategy are described; the complex of economic problems of realization of strategic marketing approach i...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_125_129.pdf |