Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises
In the article the basic theoretical going is considered near development and realization of marketing strategy of the strictly specialized machine-building enterprises; the stages of forming of strategy are described; the complex of economic problems of realization of strategic marketing approach i...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_125_129.pdf |
| _version_ | 1797332090430160896 |
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| author | V.J. Bytsa |
| author_facet | V.J. Bytsa |
| author_sort | V.J. Bytsa |
| collection | DOAJ |
| description | In the article the basic theoretical going is considered near development and realization of marketing strategy of the strictly specialized machine-building enterprises; the stages of forming of strategy are described; the complex of economic problems of realization of strategic marketing approach is exposed at the market of the special industrial to the products. |
| first_indexed | 2024-03-08T07:44:36Z |
| format | Article |
| id | doaj.art-1f7c0a3b24ce473496bc71dbe9f71fce |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:44:36Z |
| publishDate | 2011-10-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-1f7c0a3b24ce473496bc71dbe9f71fce2024-02-02T16:30:40ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-10-0123/1125129Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprisesV.J. BytsaIn the article the basic theoretical going is considered near development and realization of marketing strategy of the strictly specialized machine-building enterprises; the stages of forming of strategy are described; the complex of economic problems of realization of strategic marketing approach is exposed at the market of the special industrial to the products.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_125_129.pdfmarketing strategystrategic marketingmarketing environmentcorporate strategy |
| spellingShingle | V.J. Bytsa Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises Marketing i Menedžment Innovacij marketing strategy strategic marketing marketing environment corporate strategy |
| title | Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises |
| title_full | Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises |
| title_fullStr | Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises |
| title_full_unstemmed | Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises |
| title_short | Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises |
| title_sort | conception of forming of marketing strategy of development of the strictly specialized machine building enterprises |
| topic | marketing strategy strategic marketing marketing environment corporate strategy |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_125_129.pdf |
| work_keys_str_mv | AT vjbytsa conceptionofformingofmarketingstrategyofdevelopmentofthestrictlyspecializedmachinebuildingenterprises |