The impact of lean management on new product development performance
Introduction: In today’s competitive environment, the development of new products becomes increasingly vital for firms to gain a competitive advantage. Due to a number of factors such as technological advances, increasing risk in global trades and, most importantly, rapidly changing customer needs a...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-01-01
|
| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2622_38895223f0594c46b9e2d309ab5e1ba2.pdf |