A Conceptual Framework for Perceived Crowding in the Service Sector from the Lens of Psychological Reactance Theory
This study explores how perceived crowding affects customers in the service sector. A Semi-structured interview guideline was developed to assemble data from forty customers of banks and telecom franchises. Analysis of the research was carried out by using qualitative research software Atlas. The fi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2022-06-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/458 |