Enhancing the mental image of the institution through modern packaging technics as a branch of the institutional identity

Visual identity has an important role regarding trade, industry and advertising nowadays, this is to be able to differentiate every service or product from its similar all over the world, in the era of information technology, international trade and widely spread advertising and because of the wide...

Full description

Bibliographic Details
Main Authors: Mohammed Ahmed, Magdy Abdel Aziz, Samar Abou Donia
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2024-01-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_223976_0ea1fa6fefbfdcc515ed07b8d814175a.pdf