An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS

An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS

This research examines Shopee consumers who have shopped at least once and are students in the Department of Accounting, Faculty of Economics, Pamulang University. The method used was the Structural Equation Modeling-Partial Least Square (SEM-PLS). The purpose of this research was to examine the dir...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Nina Valentika
Format: Artikel
Sprache:Indonesian
Veröffentlicht: Universitas Islam Negeri Raden Intan Lampung 2020-05-01
Schriftenreihe:Desimal
Schlagworte:
hedonic values
satisfaction
loyalty
sem-pls
Online Zugang:http://ejournal.radenintan.ac.id/index.php/desimal/article/view/5939

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