An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS

An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS

This research examines Shopee consumers who have shopped at least once and are students in the Department of Accounting, Faculty of Economics, Pamulang University. The method used was the Structural Equation Modeling-Partial Least Square (SEM-PLS). The purpose of this research was to examine the dir...

書誌詳細
第一著者:	Nina Valentika
フォーマット:	論文
言語:	Indonesian
出版事項:	Universitas Islam Negeri Raden Intan Lampung 2020-05-01
シリーズ:	Desimal
主題:	hedonic values satisfaction loyalty sem-pls
オンライン･アクセス:	http://ejournal.radenintan.ac.id/index.php/desimal/article/view/5939

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