An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS

An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS

This research examines Shopee consumers who have shopped at least once and are students in the Department of Accounting, Faculty of Economics, Pamulang University. The method used was the Structural Equation Modeling-Partial Least Square (SEM-PLS). The purpose of this research was to examine the dir...

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Bibliografische gegevens
Hoofdauteur:	Nina Valentika
Formaat:	Artikel
Taal:	Indonesian
Gepubliceerd in:	Universitas Islam Negeri Raden Intan Lampung 2020-05-01
Reeks:	Desimal
Onderwerpen:	hedonic values satisfaction loyalty sem-pls
Online toegang:	http://ejournal.radenintan.ac.id/index.php/desimal/article/view/5939

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