Identifying Customer Expected Content and Structural Dimensions of Bank Advertising Slogans
Advertising slogans are frontier in corporate campaigns. Privatizations, entrance of private banks and totally electronic banks have intensified bank competitions. Having effective advertising slogan is a way to attract banking customers in the new competitive climate. In this article, the most impo...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2012-01-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=54&sid=1&slc_lang=en |