Business Process Management as a Strategy to Make Organizational Innovation

Currently it is necessary for companies to innovate products and services in order to create value for customers, reducing costs and improving business performance. It is essential to start from the analysis of the organizational structure, ensuring the adjustment to market needs, through the redefi...

Full description

Bibliographic Details
Main Authors: Baldassarre, Fabrizio, Ricciardi, Francesca, Campo, Raffaele
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2016-11-01
Series:Journal of Emerging Trends in Marketing and Management
Subjects:
Online Access:http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_98.pdf