The Effect of e-Wom And Brand Image on The Interest in Buying The Heavenly Blush Yoghurt Product
The objectives of this research are: 1) to analyze the effect of e-WOM on brand image of Heavenly Blush product, 2) to analyze the effect of e-WOM on the interest in buying Heavenly Blush product, and 3) to analyze the effect of brand image on the interest in buying Heavenly Blush product. This rese...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2019-05-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | http://journal.ipb.ac.id/index.php/ijbe/article/view/26051 |