Benchmarking as a Marketing Tool to Ensure the Competitiveness of Trading Enterprises
The article is devoted to solving theoretical, methodological and applied aspects of benchmarking by trade enterprises in the context of globalization of commodity markets and integration of Ukraine into international trade and economic relations. The economic essence and the purpose of benchmarking...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2021-10-01
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| Series: | Bìznes Inform |
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| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2021-10_0-pages-387_392.pdf |