Exploring Trust Formation and Antecedents in Social Commerce
With the rapid increase in social media users and netizens globally, the proclivity for online shopping using social commerce (SC) platforms cannot be ignored. Trust has been recognised as a constant challenge in the context of social commerce due to the lack of face-to-face interaction. Therefore,...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-01-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.789863/full |