Factors Affecting Opinion Leadership of Social Media Users in Creating Social Action

Factors Affecting Opinion Leadership of Social Media Users in Creating Social Action

Social media have provided brand-new capacities for affecting users, and leading them toward social action. The aim of the current research was to develop a model of factors affecting opinion leadership of social media users in creating social action. To this end, a correlational design was adopted...

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Bibliographic Details
Main Authors: Sholeh Meraji Oskouie, mohamad soltanifar, Ali Delavar
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2022-12-01
Series:مطالعات رسانه‌های نوین
Subjects:
opinion leadership
social action
social media
reputation and attractiveness
users’ influenceability
dissemination of calls for social action
Online Access:https://nms.atu.ac.ir/article_15049_ffc4855498005f31d54a0407f67df8ae.pdf

Internet

https://nms.atu.ac.ir/article_15049_ffc4855498005f31d54a0407f67df8ae.pdf

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