Automotive Industry Video-Commercials – A Pluralistic Research Based on an Eye-Tracking Experiment
Eye-tracking is an innovative way of finding where participants look in a video-commercial, at which car components from the automotive industry video-commercials and if they can express in words what they perceive with their eyes. The objective of this study is to see if the video-commercials are e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2019-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_114.pdf |