PENGARUH EKSPEKTASI USAHA TERHADAP HEDONIC MOTIVATION, HABIT DAN NIAT PERILAKU PENGGUNAAN APLIKASI TRANSPORTASI ONLINE (Studi Pada Pelanggan Gojek Indonesia Di Kota Malang)

PENGARUH EKSPEKTASI USAHA TERHADAP HEDONIC MOTIVATION, HABIT DAN NIAT PERILAKU PENGGUNAAN APLIKASI TRANSPORTASI ONLINE (Studi Pada Pelanggan Gojek Indonesia Di Kota Malang)

The development of the internet which is integrated with the smartphone application technology has made the business of transportation service innovate by adopting online transportation applications. Online transportation applications are important to know whether the technology is really accepted...

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Bibliographic Details
Main Authors: Ana Yuliana, Endang Siti Astuti, Tri Wulida Afrianty
Format: Article
Language:English
Published: University of Brawijaya 2020-06-01
Series:Profit: Jurnal Administrasi Bisnis
Subjects:
effort expectancy
hedonic motivation
habit
behavior intention
transportation application
Online Access:https://profit.ub.ac.id/index.php/profit/article/view/984

Internet

https://profit.ub.ac.id/index.php/profit/article/view/984

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