THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITY

THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITY

This study aims to determine the effect of product attributes, consumer attitudes and consumer interest on purchasing decisions of local citrus fruits on consumers in Malang City. This research method is descriptive quantitative using Structural Equation Modeling (SEM) analysis with Warp Partial Lea...

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Bibliographic Details
Main Authors: Erika Eldisthia, Budi Setiawan, Abdul Wahib Muhaimin
Format: Article
Language:English
Published: University of Brawijaya 2023-01-01
Series:AGRISE
Subjects:
product attributes
consumer attitudes
consumer interests
purchase decisions
structural equation modeling (sem)
warppls
Online Access:https://agrise.ub.ac.id/index.php/agrise/article/view/1040

Internet

https://agrise.ub.ac.id/index.php/agrise/article/view/1040

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