THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITY
This study aims to determine the effect of product attributes, consumer attitudes and consumer interest on purchasing decisions of local citrus fruits on consumers in Malang City. This research method is descriptive quantitative using Structural Equation Modeling (SEM) analysis with Warp Partial Lea...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2023-01-01
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| Series: | AGRISE |
| Subjects: | |
| Online Access: | https://agrise.ub.ac.id/index.php/agrise/article/view/1040 |
| _version_ | 1797870087297826816 |
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| author | Erika Eldisthia Budi Setiawan Abdul Wahib Muhaimin |
| author_facet | Erika Eldisthia Budi Setiawan Abdul Wahib Muhaimin |
| author_sort | Erika Eldisthia |
| collection | DOAJ |
| description | This study aims to determine the effect of product attributes, consumer attitudes and consumer interest on purchasing decisions of local citrus fruits on consumers in Malang City. This research method is descriptive quantitative using Structural Equation Modeling (SEM) analysis with Warp Partial Least Square (WarpPLS) approach. Primary data was obtained through filling out a questionnaire as an online interview media. Meanwhile, secondary data was obtained through literature studies from various related sources. Sampling was done based on non-probability sampling technique and 124 samples were selected as respondents in this study. The results showed that product attributes had a positive and significant effect on consumer attitudes and interests, consumer attitudes had a positive and significant effect on purchasing decisions, and positive and significant consumer interest on purchasing decisions. |
| first_indexed | 2024-04-10T00:22:53Z |
| format | Article |
| id | doaj.art-2017c2dbe45b43af8498b026399036da |
| institution | Directory Open Access Journal |
| issn | 1412-1425 2252-6757 |
| language | English |
| last_indexed | 2024-04-10T00:22:53Z |
| publishDate | 2023-01-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | AGRISE |
| spelling | doaj.art-2017c2dbe45b43af8498b026399036da2023-03-15T14:16:00ZengUniversity of BrawijayaAGRISE1412-14252252-67572023-01-01231535810.21776/ub.agrise.2023.023.1.7916THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITYErika Eldisthia0Budi Setiawan1Abdul Wahib Muhaimin2Faculty of Agriculture, Brawijaya UniversityFaculty of Agriculture, Brawijaya UniversityFaculty of Agriculture, Brawijaya UniversityThis study aims to determine the effect of product attributes, consumer attitudes and consumer interest on purchasing decisions of local citrus fruits on consumers in Malang City. This research method is descriptive quantitative using Structural Equation Modeling (SEM) analysis with Warp Partial Least Square (WarpPLS) approach. Primary data was obtained through filling out a questionnaire as an online interview media. Meanwhile, secondary data was obtained through literature studies from various related sources. Sampling was done based on non-probability sampling technique and 124 samples were selected as respondents in this study. The results showed that product attributes had a positive and significant effect on consumer attitudes and interests, consumer attitudes had a positive and significant effect on purchasing decisions, and positive and significant consumer interest on purchasing decisions.https://agrise.ub.ac.id/index.php/agrise/article/view/1040product attributesconsumer attitudesconsumer interestspurchase decisionsstructural equation modeling (sem)warppls |
| spellingShingle | Erika Eldisthia Budi Setiawan Abdul Wahib Muhaimin THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITY AGRISE product attributes consumer attitudes consumer interests purchase decisions structural equation modeling (sem) warppls |
| title | THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITY |
| title_full | THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITY |
| title_fullStr | THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITY |
| title_full_unstemmed | THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITY |
| title_short | THE INFLUENCE OF PRODUCT ATTRIBUTES, CONSUMER ATTITUDE AND CONSUMER INTEREST ON THE PURCHASE DECISION OF LOCAL ORANGE FRUIT IN MALANG CITY |
| title_sort | influence of product attributes consumer attitude and consumer interest on the purchase decision of local orange fruit in malang city |
| topic | product attributes consumer attitudes consumer interests purchase decisions structural equation modeling (sem) warppls |
| url | https://agrise.ub.ac.id/index.php/agrise/article/view/1040 |
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