Intertextuality in Native Advertising of International Glossy Magazines (of Tatler Magazine)
The article is devoted to the problem of intertextuality in native commercial advertising as one of the most modern technologies for promoting goods and services on the market. The types of intertextual inclusions in the international glossy magazine Tatler” is systematized in the paper and their fu...
| Автор: | |
|---|---|
| Формат: | Стаття |
| Мова: | Russian |
| Опубліковано: |
Tsentr nauchnykh i obrazovatelnykh proektov
2022-03-01
|
| Серія: | Научный диалог |
| Предмети: | |
| Онлайн доступ: | https://www.nauka-dialog.ru/jour/article/view/3678 |