The Influence of Self-Expansion and Consumer Engagement on Consumers’ Continuous Participation in Virtual Corporate Social Responsibility Co-Creation

The Influence of Self-Expansion and Consumer Engagement on Consumers’ Continuous Participation in Virtual Corporate Social Responsibility Co-Creation

Virtual corporate social responsibility co-creation (VCSRC) became an effective strategic tool with which enterprises can fulfill social responsibilities and retain customers. This study investigated the drivers of consumers’ continuous participation in VCSRC based on online survey data collected fr...

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Bibliographic Details
Main Authors: Jinjun Nie, Xiaoyi Wang, Chan Yang
Format: Article
Language:English
Published: MDPI AG 2023-06-01
Series:Behavioral Sciences
Subjects:
virtual CSR co-creation
self-expansion
consumer engagement
continuous participation
Online Access:https://www.mdpi.com/2076-328X/13/7/545

Internet

https://www.mdpi.com/2076-328X/13/7/545

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