BRAND MANAGEMENT – THEORY AND PRACTICE IN THE FOOTBALL ACADEMIES IN BULGARIA

Football attracts the attention of a number of researchers who study the management of football clubs and academies in different countries. The focus is on the managerial philosophy, goal setting, organization of the sports training process and others. An important element in the business management...

Full description

Bibliographic Details
Main Authors: Nina Atanasova, Emil Atanasov
Format: Article
Language:English
Published: Scientific Publishing House. NSA Press 2021-07-01
Series:Journal of Applied Sports Sciences
Subjects:
Online Access:http://journal.nsa.bg/pdf/vol1_2021/9%20BRAND%20MANAGEMENT%20-%20THEORY%20AND%20PRACTICE%20IN%20THE%20FOOTBALL%20ACADEMIES%20IN%20BULGARIA.pdf