Supply in Marketing Process of Road Transport

In defining the term marketing we can come out from the sole term, which means that the term marketing is necessarily connected with market activities. These activities are arranged in a particular sequence called a marketing process. Marketing process in road transport differs in many ways from the...

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Bibliographic Details
Main Authors: Anna Krizanova, Martin Hrivnak
Format: Article
Language:English
Published: University of Žilina 2005-06-01
Series:Communications
Subjects:
Online Access:https://komunikacie.uniza.sk/artkey/csl-200502-0003_supply-in-marketing-process-of-road-transport.php