Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction
A number of SMEs lack the essential marketing skills, knowledge, tools and resources, and financial access to ensure the survival of their businesses. Service learning could be used as an effective pedagogy for assisting SMEs with vital marketing communication (MC) strategies via the development of...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asociación Española de Contabilidad y Administración de Empresas (AECA), Universidad Politécnica de Cartagena (UPCT)
2022-01-01
|
| Series: | Small Business International Review |
| Subjects: | |
| Online Access: | https://sbir.upct.es/index.php/sbir/article/view/422 |