Sensory Marketing
This special issue focuses on the latest findings and contributions of sensory marketing. In the past decade, the number of studies on sensory marketing has increased markedly. This work has included development of theoretical implications and practical implementations. However, a problem of reprodu...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-01-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.001/_html/-char/en |