Modeling of manufacturer and retailer cooperative income considering advertising costs
The paper represents logical block diagram of cooperative advertising costs adjustment in manufacturer and retailers logistics chain. Manufacturer and retailers joint interaction profit is considered provided linear demand function and nonlinear response function of advertising expenditures. Dimensi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2013-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi_2013_1_122_128.pdf |