Investigating the impact of marketing intelligence on competitive advantage in SMEs
The aim of this paper is to demonstrate empirically the relationship between marketing intelligence on competitive advantage within a small and medium sized enterprises (SME) context. With marketing information it is intended all data usable within for a marketing purpose. First، the constitutive fa...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-05-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1-5&slc_lang=en&sid=1 |