Mobile payment Application Quality and customer Loyalty: A Structural Equation Modeling Approach –BARIDI MOB case study-
This study examines the relationship between mobile payment app quality and customer loyalty, using the Baridi Mob case. It also investigates the role of customer satisfaction as a mediator. The research model includes app design, privacy, security, reliability, and ease of use, as well as cust...
| 主要な著者: | , |
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| フォーマット: | 論文 |
| 言語: | Arabic |
| 出版事項: |
University of Boumerdes
2023-12-01
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| シリーズ: | المجلة الدولية للأداء الاقتصادي |
| 主題: | |
| オンライン･アクセス: | https://www.ijep.dz/index.php/IJEP/article/view/272 |