Strategi Bauran Pemasaran 4P Produk Gadai Emas pada Pegadaian Syariah

This study aims to determine the most appropriate marketing mix strategy to be used and applied in Sharia pawnshops to increase the sales volume of gold pawn products. This research uses a qualitative research method with a SWOT analysis approach because it is based on an assumption that states tha...

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Bibliographic Details
Main Authors: Nuris Tishwanah, Rasyid Abi Sandi, Nurul Auliyah Bakri
Format: Article
Language:English
Published: Program of sharia economy of STAI Al-Azhar Menganti Gresik Jawa Timur Indonesia 2023-02-01
Series:Al Iqtishod
Subjects:
Online Access:https://jurnal.stai-alazharmenganti.ac.id/index.php/AlIqtishod/article/view/610