Strategi Bauran Pemasaran 4P Produk Gadai Emas pada Pegadaian Syariah
This study aims to determine the most appropriate marketing mix strategy to be used and applied in Sharia pawnshops to increase the sales volume of gold pawn products. This research uses a qualitative research method with a SWOT analysis approach because it is based on an assumption that states tha...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Program of sharia economy of STAI Al-Azhar Menganti Gresik Jawa Timur Indonesia
2023-02-01
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| Series: | Al Iqtishod |
| Subjects: | |
| Online Access: | https://jurnal.stai-alazharmenganti.ac.id/index.php/AlIqtishod/article/view/610 |
| _version_ | 1797660833812054016 |
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| author | Nuris Tishwanah Rasyid Abi Sandi Nurul Auliyah Bakri |
| author_facet | Nuris Tishwanah Rasyid Abi Sandi Nurul Auliyah Bakri |
| author_sort | Nuris Tishwanah |
| collection | DOAJ |
| description |
This study aims to determine the most appropriate marketing mix strategy to be used and applied in Sharia pawnshops to increase the sales volume of gold pawn products. This research uses a qualitative research method with a SWOT analysis approach because it is based on an assumption that states that an effective strategy can maximize the opportunities and strengths that exist in product suau, one of which is gold pawn products in Sharia pawnshops. Then further analysis is carried out using EFAS and IFAS techniques and the results will be outlined in a cartesius diagram. The results of the SWOT analysis state that gold pawn products at Sharia pawnshops are in quadrant I expansion, which means that sharia pawnshops are in prime condition which allows them to expand, achieve maximum progress, and increase growth. This research focused on gold pawn products in Sharia pawnshops that are in great demand by the public.
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| first_indexed | 2024-03-11T18:35:35Z |
| format | Article |
| id | doaj.art-20479d3fd62847b3a4a4964308244faa |
| institution | Directory Open Access Journal |
| issn | 2407-6600 2745-8512 |
| language | English |
| last_indexed | 2024-03-11T18:35:35Z |
| publishDate | 2023-02-01 |
| publisher | Program of sharia economy of STAI Al-Azhar Menganti Gresik Jawa Timur Indonesia |
| record_format | Article |
| series | Al Iqtishod |
| spelling | doaj.art-20479d3fd62847b3a4a4964308244faa2023-10-12T21:00:58ZengProgram of sharia economy of STAI Al-Azhar Menganti Gresik Jawa Timur IndonesiaAl Iqtishod2407-66002745-85122023-02-0111110.37812/aliqtishod.v11i1.610Strategi Bauran Pemasaran 4P Produk Gadai Emas pada Pegadaian SyariahNuris Tishwanah0Rasyid Abi Sandi1Nurul Auliyah Bakri2Universitas Muhammadiyah SidoarjoUniversitas Muhammadiyah SidoarjoUniversitas Muhammadiyah Makassar This study aims to determine the most appropriate marketing mix strategy to be used and applied in Sharia pawnshops to increase the sales volume of gold pawn products. This research uses a qualitative research method with a SWOT analysis approach because it is based on an assumption that states that an effective strategy can maximize the opportunities and strengths that exist in product suau, one of which is gold pawn products in Sharia pawnshops. Then further analysis is carried out using EFAS and IFAS techniques and the results will be outlined in a cartesius diagram. The results of the SWOT analysis state that gold pawn products at Sharia pawnshops are in quadrant I expansion, which means that sharia pawnshops are in prime condition which allows them to expand, achieve maximum progress, and increase growth. This research focused on gold pawn products in Sharia pawnshops that are in great demand by the public. https://jurnal.stai-alazharmenganti.ac.id/index.php/AlIqtishod/article/view/610Gold PawnMarketing MixSWOT Analysis |
| spellingShingle | Nuris Tishwanah Rasyid Abi Sandi Nurul Auliyah Bakri Strategi Bauran Pemasaran 4P Produk Gadai Emas pada Pegadaian Syariah Al Iqtishod Gold Pawn Marketing Mix SWOT Analysis |
| title | Strategi Bauran Pemasaran 4P Produk Gadai Emas pada Pegadaian Syariah |
| title_full | Strategi Bauran Pemasaran 4P Produk Gadai Emas pada Pegadaian Syariah |
| title_fullStr | Strategi Bauran Pemasaran 4P Produk Gadai Emas pada Pegadaian Syariah |
| title_full_unstemmed | Strategi Bauran Pemasaran 4P Produk Gadai Emas pada Pegadaian Syariah |
| title_short | Strategi Bauran Pemasaran 4P Produk Gadai Emas pada Pegadaian Syariah |
| title_sort | strategi bauran pemasaran 4p produk gadai emas pada pegadaian syariah |
| topic | Gold Pawn Marketing Mix SWOT Analysis |
| url | https://jurnal.stai-alazharmenganti.ac.id/index.php/AlIqtishod/article/view/610 |
| work_keys_str_mv | AT nuristishwanah strategibauranpemasaran4pprodukgadaiemaspadapegadaiansyariah AT rasyidabisandi strategibauranpemasaran4pprodukgadaiemaspadapegadaiansyariah AT nurulauliyahbakri strategibauranpemasaran4pprodukgadaiemaspadapegadaiansyariah |