Why would telecom customers continue to use mobile value-added services?

Why would telecom customers continue to use mobile value-added services?

This study seeks to explain why telecom customers would continue to use mobile value-added services (MVAS), including information, communication, entertainment, and transaction services. We developed a model based on the S-O-R paradigm and existing research on MVAS and mobile service quality, in whi...

Full description

Bibliographic Details
Main Authors: Mutaz M. Al-Debei, Yogesh K. Dwivedi, Omar Hujran
Format: Article
Language:English
Published: Elsevier 2022-10-01
Series:Journal of Innovation & Knowledge
Subjects:
MVAS
Mobile value-added services
Continuance intention
Customer satisfaction
Service quality
Perceived value
Online Access:http://www.sciencedirect.com/science/article/pii/S2444569X22000786

Internet

http://www.sciencedirect.com/science/article/pii/S2444569X22000786

Similar Items