TEXT-STYLISTIC REPLICATION AS A BASIC CATEGORY OF MODERN ADVERTISING
This article describes a special type of advertising texts characterized by a text-stylistic replication. This property of text implies an intentional imitation of the original source by preserving its typical distinctive feature that depends on the type of the first principle. This makes it possibl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kemerovo State University
2017-12-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/2324 |