Contribution of Generative AI to Creativity:

This paper discusses how generative AI can contribute to human creativity. We conducted a review of creativity research in marketing, psychology, and cognitive science to examine the behaviors and processes that create human creativity, and developed a hypothesis based on similarities with the mecha...

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Bibliographic Details
Main Authors: Makoto Ogawa, Yutaka Oguchi, Ayaka Chida
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2024-01-01
Series:Maketingu Janaru
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/marketing/43/3/43_2024.006/_html/-char/en