O COMPROMETIMENTO E SEUS EFEITOS SOBRE A SATISFAÇÃO DE CLIENTES, A INTENÇÃO EM DEFENDER A MARCA E A INTENÇÃO DE RECOMPRA EM SERVIÇOS DE ENSINO

O COMPROMETIMENTO E SEUS EFEITOS SOBRE A SATISFAÇÃO DE CLIENTES, A INTENÇÃO EM DEFENDER A MARCA E A INTENÇÃO DE RECOMPRA EM SERVIÇOS DE ENSINO

In service education firms, student commitment with the brand of the university is a differentiator from the competitors. This paper aimed to verify the impact of affective, calculative and normative commitment on customer satisfaction, advocacy intentions and intention repurchase of educational ser...

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Bibliographic Details
Main Authors: Vinicius Zanchet de Lima, Gabriel Sperandio Milan, Ana Paula Graciola, Deonir De Toni
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2018-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
commitment
customer satisfaction
advocacy intentions
repurchase intention
educational service
Online Access:http://www.redalyc.org/articulo.oa?id=319356599012

Internet

http://www.redalyc.org/articulo.oa?id=319356599012

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