Online Food Purchase Behavior: COVID-19 and Community Group Effect

Online food community purchases contributed to urban residents’ food security during the COVID-19 pandemic in Shanghai. The influence of the outbreak on the purchasing behavior of an online food community was examined. An innovative e-commerce model describes how the online community purchases facil...

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Bibliographic Details
Main Authors: Weijun Liu, Haiyun Du, Wojciech J. Florkowski
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/18/3/77