Semiotic Analysis of the Objectification of Women in Selected Pakistani Advertisements
This study explored the objectification of women in Pakistani advertisements of print and electronic media. The objectification and presentation of women in the advertisements of the western world has been extensively studied but this area lacks research in Pakistan. Semiotic analysis was used as th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Management and Technology
2020-03-01
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| Series: | Journal of Communication and Cultural Trends |
| Subjects: | |
| Online Access: | https://journals.umt.edu.pk/index.php/jcct/article/view/1128 |