Design Effectiveness in the Early Stages of the Product Development Process:
One of the objectives of the concept test is to gather ideas to improve the product. However, prior research has not examined whether there is any difference in the collection of ideas depending on what is used in the concept test. The authors demonstrate that you can get more ideas for improvement...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2019-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/4/38_2019.016/_html/-char/en |