Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara
This text discusses the importance of cities and universities in recruiting international students, emphasizing the need to consider this population in city branding efforts. International students’ mobility has increased globally, leading cities like London, Tokyo, Melbourne, and Montreal to adopt...
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| Format: | Article |
| Language: | English |
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Universidad Ean
2022-02-01
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| Series: | Comunicación, Cultura y Política |
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| Online Access: | https://journal.universidadean.edu.co/index.php/revistai/article/view/3588 |