Metaverse, a Holistic Vision of the New Virtual Reality
Metaverse bursts into the media as a new marketing channel in September 2021, creating an explosion of reactions as brands join the race to be pioneers. Within a fully digital society and from a mature gaming industry, Metaverse is much more than an incubator of marketing and advertising ideas for...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Navarra
2023-06-01
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| Series: | Revista Empresa y Humanismo |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/empresa-y-humanismo/article/view/43466 |