THE IMPACT OF DIGITALIZATION ON BUSINESS COMMUNICATION
The advent of the Internet and the business digitalization produced in recent years has meant a rethinking of the marketing strategies and particularly of the business communication strategies. Business communication has undergone major changes both in terms of means, but especially on the content....
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2016-07-01
|
| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_11_21.pdf
|