THE IMPACT OF DIGITALIZATION ON BUSINESS COMMUNICATION
The advent of the Internet and the business digitalization produced in recent years has meant a rethinking of the marketing strategies and particularly of the business communication strategies. Business communication has undergone major changes both in terms of means, but especially on the content....
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2016-07-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_11_21.pdf
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| _version_ | 1811308547439329280 |
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| author | Loredana PATRUTIU-BALTES |
| author_facet | Loredana PATRUTIU-BALTES |
| author_sort | Loredana PATRUTIU-BALTES |
| collection | DOAJ |
| description | The advent of the Internet and the business digitalization produced in recent years has meant a rethinking of the marketing strategies and particularly of the business communication strategies. Business communication has undergone major changes both in terms of means, but especially on the content. Thus, if until now the target customers of a company were limited geographically, nowadays, it must take into consideration a “global customer”, arising in a multicultural environment.
Also, more than ever, the core of business communication must be the analysis of the potential clients’ needs in order to provide them with useful information.
In this context, the online media (social networking, email marketing, webinars etc.) represent the "New World" for corporate communication.
Therefore, the success of business communication depends essentially on how the company manages to turn digitization into a competitive advantage. |
| first_indexed | 2024-04-13T09:25:11Z |
| format | Article |
| id | doaj.art-2093a4b58fd44e77b0070eb384057269 |
| institution | Directory Open Access Journal |
| issn | 2360-2554 |
| language | English |
| last_indexed | 2024-04-13T09:25:11Z |
| publishDate | 2016-07-01 |
| publisher | Romanian Foundation for Business Intelligence |
| record_format | Article |
| series | SEA: Practical Application of Science |
| spelling | doaj.art-2093a4b58fd44e77b0070eb3840572692022-12-22T02:52:27ZengRomanian Foundation for Business IntelligenceSEA: Practical Application of Science2360-25542016-07-01IV11 (2/2016)319325seapas:y:2016:i:11:p:319-325THE IMPACT OF DIGITALIZATION ON BUSINESS COMMUNICATIONLoredana PATRUTIU-BALTES0 Transilvania University of Brasov The advent of the Internet and the business digitalization produced in recent years has meant a rethinking of the marketing strategies and particularly of the business communication strategies. Business communication has undergone major changes both in terms of means, but especially on the content. Thus, if until now the target customers of a company were limited geographically, nowadays, it must take into consideration a “global customer”, arising in a multicultural environment. Also, more than ever, the core of business communication must be the analysis of the potential clients’ needs in order to provide them with useful information. In this context, the online media (social networking, email marketing, webinars etc.) represent the "New World" for corporate communication. Therefore, the success of business communication depends essentially on how the company manages to turn digitization into a competitive advantage. http://seaopenresearch.eu/Journals/articles/SPAS_11_21.pdf DigitizationDigital marketing toolsBusiness communicationMulticultural environment |
| spellingShingle | Loredana PATRUTIU-BALTES THE IMPACT OF DIGITALIZATION ON BUSINESS COMMUNICATION SEA: Practical Application of Science Digitization Digital marketing tools Business communication Multicultural environment |
| title | THE IMPACT OF DIGITALIZATION ON BUSINESS COMMUNICATION |
| title_full | THE IMPACT OF DIGITALIZATION ON BUSINESS COMMUNICATION |
| title_fullStr | THE IMPACT OF DIGITALIZATION ON BUSINESS COMMUNICATION |
| title_full_unstemmed | THE IMPACT OF DIGITALIZATION ON BUSINESS COMMUNICATION |
| title_short | THE IMPACT OF DIGITALIZATION ON BUSINESS COMMUNICATION |
| title_sort | impact of digitalization on business communication |
| topic | Digitization Digital marketing tools Business communication Multicultural environment |
| url |
http://seaopenresearch.eu/Journals/articles/SPAS_11_21.pdf
|
| work_keys_str_mv | AT loredanapatrutiubaltes theimpactofdigitalizationonbusinesscommunication AT loredanapatrutiubaltes impactofdigitalizationonbusinesscommunication |