The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status

The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status

Yubei Xiao,1 Mingfan Liu,2 Biyun Wu2 1SILC Business School, Shanghai University, Shanghai, 201899, People’s Republic of China; 2Center of Mental Health Education and Research, School of Psychology, Jiangxi Normal University, Nanchang, 330022, People’s Republic of ChinaCorrespondence: Mingfan Liu, Ce...

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Bibliographic Details
Main Authors: Xiao Y, Liu M, Wu B
Format: Article
Language:English
Published: Dove Medical Press 2023-02-01
Series:Psychology Research and Behavior Management
Subjects:
social appearance anxiety
self-control
online impulse purchases
fashionable outfits
subjective socioeconomic status
pandemic periods
Online Access:https://www.dovepress.com/the-effect-of-social-appearance-anxiety-on-the-online-impulse-purchase-peer-reviewed-fulltext-article-PRBM

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https://www.dovepress.com/the-effect-of-social-appearance-anxiety-on-the-online-impulse-purchase-peer-reviewed-fulltext-article-PRBM

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