The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status
Yubei Xiao,1 Mingfan Liu,2 Biyun Wu2 1SILC Business School, Shanghai University, Shanghai, 201899, People’s Republic of China; 2Center of Mental Health Education and Research, School of Psychology, Jiangxi Normal University, Nanchang, 330022, People’s Republic of ChinaCorrespondence: Mingfan Liu, Ce...
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| Format: | Article |
| Language: | English |
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Dove Medical Press
2023-02-01
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| Series: | Psychology Research and Behavior Management |
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| Online Access: | https://www.dovepress.com/the-effect-of-social-appearance-anxiety-on-the-online-impulse-purchase-peer-reviewed-fulltext-article-PRBM |
| _version_ | 1811169532364980224 |
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| author | Xiao Y Liu M Wu B |
| author_facet | Xiao Y Liu M Wu B |
| author_sort | Xiao Y |
| collection | DOAJ |
| description | Yubei Xiao,1 Mingfan Liu,2 Biyun Wu2 1SILC Business School, Shanghai University, Shanghai, 201899, People’s Republic of China; 2Center of Mental Health Education and Research, School of Psychology, Jiangxi Normal University, Nanchang, 330022, People’s Republic of ChinaCorrespondence: Mingfan Liu, Center of Mental Health Education and Research, School of Psychology, Jiangxi Normal University, 99 Ziyang Avenue, Nanchang, 330022, People’s Republic of China, Tel +86 13437080905, Email lmfxub@163.comPurpose: With the rise of social media, an increasing number of young females have focused more attention on their body image, leading to social appearance anxiety. Thus, the current study aimed to investigate a moderated mediation model of social appearance anxiety and online impulse purchases of fashionable outfits through self-control moderated by subjective socioeconomic status during the pandemic.Methods: A total of 1651 female college students (Age = 17– 24, Mage = 19.30, SD = 1.14) with more than one month of closed-off management experience completed self-report questionnaires concerning social appearance anxiety, self-control, online impulse purchases of fashionable outfits, and subjective socioeconomic status.Results: After controlling for the potential influence of coronavirus stress, the results indicated that social appearance anxiety was positively related to online impulse purchases of fashionable outfits among female college students during the pandemic, mediated by self-control. Furthermore, subjective socioeconomic status moderated the indirect link between social appearance anxiety and the online impulse purchase of fashionable outfits. Specifically, subjective socioeconomic status buffers the negative effect of social appearance anxiety on self-control and the risk effect of low self-control on the online impulse purchases of fashionable outfits.Implications: The current study deepens the research on the relationship between social appearance anxiety and online impulse purchases during pandemic periods; meanwhile, it provides evidence for preventing excessive online impulse purchases of fashionable outfits among young females.Keywords: social appearance anxiety, self-control, online impulse purchases, fashionable outfits, subjective socioeconomic status, pandemic periods |
| first_indexed | 2024-04-10T16:44:03Z |
| format | Article |
| id | doaj.art-209b878ef3f144dca0364a7edf980899 |
| institution | Directory Open Access Journal |
| issn | 1179-1578 |
| language | English |
| last_indexed | 2024-04-10T16:44:03Z |
| publishDate | 2023-02-01 |
| publisher | Dove Medical Press |
| record_format | Article |
| series | Psychology Research and Behavior Management |
| spelling | doaj.art-209b878ef3f144dca0364a7edf9808992023-02-08T01:41:53ZengDove Medical PressPsychology Research and Behavior Management1179-15782023-02-01Volume 1630331881431The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic StatusXiao YLiu MWu BYubei Xiao,1 Mingfan Liu,2 Biyun Wu2 1SILC Business School, Shanghai University, Shanghai, 201899, People’s Republic of China; 2Center of Mental Health Education and Research, School of Psychology, Jiangxi Normal University, Nanchang, 330022, People’s Republic of ChinaCorrespondence: Mingfan Liu, Center of Mental Health Education and Research, School of Psychology, Jiangxi Normal University, 99 Ziyang Avenue, Nanchang, 330022, People’s Republic of China, Tel +86 13437080905, Email lmfxub@163.comPurpose: With the rise of social media, an increasing number of young females have focused more attention on their body image, leading to social appearance anxiety. Thus, the current study aimed to investigate a moderated mediation model of social appearance anxiety and online impulse purchases of fashionable outfits through self-control moderated by subjective socioeconomic status during the pandemic.Methods: A total of 1651 female college students (Age = 17– 24, Mage = 19.30, SD = 1.14) with more than one month of closed-off management experience completed self-report questionnaires concerning social appearance anxiety, self-control, online impulse purchases of fashionable outfits, and subjective socioeconomic status.Results: After controlling for the potential influence of coronavirus stress, the results indicated that social appearance anxiety was positively related to online impulse purchases of fashionable outfits among female college students during the pandemic, mediated by self-control. Furthermore, subjective socioeconomic status moderated the indirect link between social appearance anxiety and the online impulse purchase of fashionable outfits. Specifically, subjective socioeconomic status buffers the negative effect of social appearance anxiety on self-control and the risk effect of low self-control on the online impulse purchases of fashionable outfits.Implications: The current study deepens the research on the relationship between social appearance anxiety and online impulse purchases during pandemic periods; meanwhile, it provides evidence for preventing excessive online impulse purchases of fashionable outfits among young females.Keywords: social appearance anxiety, self-control, online impulse purchases, fashionable outfits, subjective socioeconomic status, pandemic periodshttps://www.dovepress.com/the-effect-of-social-appearance-anxiety-on-the-online-impulse-purchase-peer-reviewed-fulltext-article-PRBMsocial appearance anxietyself-controlonline impulse purchasesfashionable outfitssubjective socioeconomic statuspandemic periods |
| spellingShingle | Xiao Y Liu M Wu B The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status Psychology Research and Behavior Management social appearance anxiety self-control online impulse purchases fashionable outfits subjective socioeconomic status pandemic periods |
| title | The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status |
| title_full | The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status |
| title_fullStr | The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status |
| title_full_unstemmed | The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status |
| title_short | The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status |
| title_sort | effect of social appearance anxiety on the online impulse purchases of fashionable outfits among female college students during pandemic periods the mediating role of self control and the moderating role of subjective socioeconomic status |
| topic | social appearance anxiety self-control online impulse purchases fashionable outfits subjective socioeconomic status pandemic periods |
| url | https://www.dovepress.com/the-effect-of-social-appearance-anxiety-on-the-online-impulse-purchase-peer-reviewed-fulltext-article-PRBM |
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